What is it?
Pay-What-It’s-Worth is a pricing model where you have the ability to assess the value of the service you receive and to set the price you pay.
How does it work?
At the end of your session, you determine a fair value for the service you received and you communicate that worth through the price you pay. This number may come to you intuitively, or you may need to do some research before your session so you have enough information to make a fair valuation. You’re welcome to ask me any questions you need answered to help you make your valuation. Ultimately, you pay what feels right to you.
I reserve the right to compassionately refuse service and to not engage in exchanges that are not fair and sustainable. Our success relies on us both seeking fair and balanced exchanges of value and mutual benefit.
Why do I offer it?
I came to the idea of Pay-What-It’s-Worth through emotional work I was doing. Reading about the emotion of pride, I saw many of the negative qualities of pride inherent in fixed prices. Pride can be experienced as over-valuation, denial, being boastful, inflated, aloof, or rigid. I see how fixed prices can be experienced as all of these things.
I wondered, what if I based my price in love? What if my pricing model was generous, collaborative, uplifting, holistic, and gracious? What if it were characterized by warmth, gratitude, appreciation, humility, and purity of motive? These are better descriptions of how I would like my compensation to be. That is how I came to the idea of Pay-What-It’s-Worth.
I decided to switch to a Pay-What-It’s-Worth model because it feels more in alignment with how I want to be in the world. Some of the benefits of moving to this model are that it helps clients to communicate the value they are getting from our sessions, helps me to offer my sessions more efficiently, and it helps me to feel more peaceful as a practitioner.
Pay-What-It’s-Worth helps clients communicate how much value they are getting from our sessions and helps me adapt my compensation to the amount of value that I am offering the client. For example, someone looking to temporarily relax shoulder tension may be getting a different amount of value from someone who is getting an alternative solution to shoulder surgery. Many of my clients were already adapting my fixed price by voluntarily paying more, or by asking to pay less. I understand that different clients may get different amounts of value from our sessions and I trust them to pay proportionately to the amount of value they are receiving.
Pay-What-It’s-Worth helps me to reduce my marketing costs and to pass the savings on to my clients in the form of flexible pricing. With a fixed rate, I spend time and money on marketing to attract new clients. Then, I turn away potential clients who won’t pay my fixed rate. By trusting my clients to fairly assess and pay what sessions are worth to them I turn away fewer clients, making my services available to more people while maintaining my net income by reducing my marketing expense.
Pay-What-It’s-Worth helps me to surrender the negative emotions I have around price and replace them with humility. I was often uncomfortable charging a fixed price, torn between feeling like my time was more valuable than what I was charging for it and wanting my services to be affordable for everyone. I also felt uncomfortable knowing different clients were paying different amounts when a fixed rate insinuates everyone pays the same price. Pay-What-It’s-Worth gives me peace of mind knowing that I am getting a proportional amount of compensation to the value that I am giving my clients, and that there is more transparency around price.